Bringing Beauty Brands Into New Markets
Market entry, distribution development, and commercial support across the United States, Europe, and the Middle East.
JMA International helps beauty brands turn international ambitions into practical growth opportunities. Based in the United States, we connect market insight with the right partnerships and hands-on support to help brands establish, develop, and expand their business.
Your Partner in International Brand Development
Established in 2008, JMA International works with beauty brands seeking to enter new markets, strengthen distribution, and grow their international presence.
Our work combines commercial strategy, partner development, and ongoing sales support. We help brands assess opportunities, identify suitable partners, and build the relationships needed to move their business forward.
Based in the United States, we bring a local perspective to US market entry, alongside experience developing business across Europe and the Middle East. We understand that each market requires its own approach—from how a brand is positioned and priced to how its partners are selected and supported.
- Hair Care
- Nail Care
- Skin Care
- Cosmetics
- Tools & Accessories
Different Markets. A Considered Approach to Each.
01 / UNITED STATES
Local Perspective. Practical Market Entry.
Entering the United States takes more than extending a successful international business model. Brands need a clear understanding of where they fit, who they should reach, and what it will take to build recognition and demand.
As a US-based partner, JMA helps brands evaluate their market potential, refine their
positioning, identify appropriate sales channels and commercial partners, and develop a
practical entry strategy. We provide local representation and ongoing support as the
business takes shape and grows.
02 / EUROPE
Focused Distribution Development
Europe offers significant opportunity, but successful expansion requires a
country-by-country approach.
JMA helps brands prioritize territories, identify and engage potential distributors, and
develop commercial proposals suited to each opportunity. We support partner
discussions, pricing and territory planning, and ongoing distributor development to help
brands build a stronger regional presence.
03 / MIDDLE EAST
Relationships Built on Regional Experience.
JMA’s longstanding work in the Middle East brings an understanding of regional business
practices, distribution structures, and the importance of trusted relationships.
We help brands assess opportunities, connect with suitable partners, and support existing
distribution. Our involvement continues beyond introductions, helping brands and
distributors stay aligned as their business develops
Support From Market Assessment to Ongoing Growth
Market Entry & Expansion Strategy
Define where to grow and how to approach it. We help assess market readiness, prioritize territories, and shape positioning, pricing, and channel strategies around your brand’s objectives and resources.
Distributor Identification & Development
Find partners suited to your brand. We identify and approach potential distributors, support commercial discussions, and help establish clear expectations for the relationship.
US Market Development & Representation
Build your US presence with a partner based here. We support market planning, business development, partner outreach, and ongoing commercial coordination as your brand enters and expands in the United States.
International Sales Management
Bring structure and follow-through to international growth. We support distributor communication, sales planning, performance reviews, and business development, working alongside your team as an extension of your commercial function.
Brand Sourcing for Distributors
Connect with brands that complement your portfolio. We help distributors identify suitable opportunities, engage brand owners, and explore distribution partnerships.
Commercial Insight. Strong Relationships. Continued Involvement.
A US Base With an International Outlook
Direct access to a partner in the United States who understands the considerations involved in building business across borders.
Beauty Industry Focus
Experience working with the products, channels, and commercial relationships that shape professional and retail beauty.
Partnerships With Purpose
A focus on matching brand ambitions with a partner’s capabilities, market reach, and commitment.
Support Beyond the Introduction
Continued involvement to help maintain communication, address challenges, and develop the business over time
Relationships Built Through Shared Ambition
We work with beauty brands and distribution partners to open new opportunities and support business development across international markets.
Where Does Your Brand Want to Grow Next?
Whether you are exploring the United States, developing European distribution, or strengthening your Middle East business, let’s discuss your objectives and how JMA can help.
Contact details
JMA International Inc.
United States
joe@jmaintl.com
